Monetate and AgilOne in 'Smarter Personalization' Deal

In the US, web personalization software firm Monetate has partnered with customer data platform AgilOne, promising clients the ability to match content with the right individual, at the most appropriate time.

AgilOne cleanses and dedupes data across digital and physical channels, resulting in a single customer view with insights derived from AI. Monetate says it can now provide clients with 'smarter personalization', including comprehensive customer profiles and 'unparalleled intelligence' on who customers are and what they need right now. A single view into customers' digital and in-store activities will be available across the entire journey, and in-store and digital data combined to identify current and potential high value customers.

Maribeth Ross (pictured), Monetate's SVP of Marketing, comments: 'We are paving the way for what's possible in personalization, which not only means creating leading edge products, but also teaming up with innovative and complementary companies. The partnership with AgilOne enhances our capabilities and provides our clients with unmatched customer intelligence and advanced real-time recommendations'.

Web sites: www.monetate.com and www.agilone.com .