4Sight Research & Analytics Sets Up 'Plus' Business

Middle East-based full service agency 4Sight Research & Analytics has set up a new entity called 4SiGHT Plus, to target specific sectors and geographies. Former TNS exec Anjan Lahiri has been brought in as Managing Director of the new business, and has also taken a stake in the company.

4SiGHT has full service offices in the UAE and Saudi Arabia, and offers eye tracking research and customized delivery solutions across the MENA region. Lahiri (pictured) joins with more than twenty years' market research experience, the last sixteen of which have been spent in the Middle East. For the past six years, he has been a director of Prophecy, responsible for conceptualizing strategic and tactical research protocols. Before this he was a director at Nielsen and he spent a decade at TNS Middle East & Africa, latterly as Senior Group Account Director.

Mahesh Bhaskaran, MD of 4SiGHT Research & Analytics, says the company will benefit greatly from Lahiri's expertise, and his ability to add value to clients' businesses with 'relevant and impactful insights'.

Web site: www.4sight-global.com .