Outbrain Extends Lookalike Tool to Self-Serve Market

In the US, content discovery and personalization platform Outbrain has launched a self-serve version of its Lookalike Audiences product, which helps marketers find and engage with new people who 'look like' their existing customers.

New York-based Outbrain delivers personalized online, mobile and video content to audiences, while using data to help publishers understand them. Its Lookalike Audienceshelps find similar audiences, based on demonstrated common interests and behavior, then targets these audiences at scale across its publisher network. By combining the tool with Outbrain's proprietary interest graph, brands can connect with the audiences with the highest propensity to become customers based on the content they are engaging with.

The firm says the global rollout of this product enables all marketers to add 'dramatic scale' to their campaigns. Lior Charka, Head of Marketer Products, adds: 'Lookalike Audiences gives brands the ability to speak to new users who are likely to be interested in their messages. We've seen tremendous excitement from our managed customers about the product thus far, and expanding Lookalike Audiences to our self-serve customers now gives all of our marketers the ability to scale their campaigns'.

Web site: www.outbrain.com .