Catalina Launches Catalyst Purchase Data Model

In the US, shopper intelligence firm Catalina has launched a purchase data model, to help drive sales for brands currently generating $1 billion or less in annual revenue.

From its headquarters in St. Petersburg, FL, and operations in the US, Europe and Japan, Catalina offers access to a shopper history database, which is used by CPG brands to target consumers with behavior-based messages at appropriate times, via mobile, online and in-store channels. The new 'Catalina Catalyst' model provides emerging brands with a proprietary suite of online, in-store and mobile marketing and promotion platforms to drive sales. The approach also gives access to the firm's Hub insights and analytics portal, while offering marketing support through data science, sales, and marketing specialists and analysis of ROI.

Gregory Mann (pictured), President of Catalina Emerging Brands, comments: 'This marks the first time we are giving our clients direct access to an unparalleled depth and breadth of previously inaccessible insights, which span two years of purchase data relating to 650 million shopper IDs worldwide and two billion scanned Universal Product Codes. And, we can deliver all this in real-time'.

Web site: www.catalina.com .