TRACK Names Limb CEO for Australia / New Zealand

Marcoms group DDB's data-driven marketing agency TRACK Worldwide has promoted Rob Limb to the role of Chief Executive Officer Australia and New Zealand.

TRACK offers data services to help clients track impact and performance and identify where to focus their future efforts. Limb (pictured) established TRACK, formerly known as RAPP, in New Zealand as part of the DDB Group in 2007. TRACK Worldwide has now announced the alignment of data, CRM, CX and digital capabilities under TRACK in Australia and New Zealand, through the formation of a 120-strong agency led by Limb. He moves from his previous MD role after leading growth for Track Auckland, Sydney and Melbourne. As a result, Track NZ GM Andy Bell has been promoted to MD, after six years working with Limb.

Marty O'Halloran, CEO and chairman, DDB Group ANZ and TRACK Worldwide, comments: 'Mid last year Rob Limb stepped over the ditch to help out with TRACK Sydney. Rob's infectious enthusiasm and passion has solidified a special TRACK culture across disciplines, cemented client relationships and driven further growth for the business across Australia. That's why I'm delighted to announce Rob's promotion to Chief Executive Officer, TRACK ANZ, and the alignment of TRACK across Australia and New Zealand as a fresh, credible customer-focused agency'.

Web site: www.trackddb.com .