DCMN Launches TV Spot Data Analytics Tool

Optimised ad campaign developer DCMN has launched a solution called DC Analytics, which correlates spot data from TV networks with traffic on a web or mobile presence, and measures the impact of media placements right down to the individual spot level.

From its headquarters in Germany and offices in India, the US, the UK, South Africa and France, DCMN runs campaigns across all media, with services spanning from creation and media planning and buying, to campaign optimisation. The new service has been designed to help marketers track and optimise their TV campaigns with a focus on ROI.

DCMN co-founder and Chief Growth Officer Matthias Riedl (pictured) says the firm's goal is to become the Google Analytics of the TV world. 'With the generalised data we gain from the campaigns running on the DC Analytics platform, we are also able to constantly improve the product and build on our portfolio of marketing automation and analytics technologies'. He adds: 'We're in the process of designing and developing exciting new tools that link up to the DC Analytics platform and make media planning and buying even simpler for marketers - so stay tuned'.

Web site: www.dcmn.com .