Former dunnhumby Exec Matt Nitzberg Joins Nepa US

Stockholm-based brand tracking researcher Nepa has appointed former dunnhumby exec Matt Nitzberg as Chief Client Officer in the US. He will be based in Cincinnati.

Nepa builds online panels for quant surveys through its ActionHub platform and combines surveys with behavioural and business data to offer a rounded picture to clients. It also conducts online qual, combining it with technologies that collect real-time data at the moment of purchase, consumption or viewing to understand the customer experience. Nitzberg (pictured) was an early member of dunnhumby USA's leadership team and launched its US CPG business before taking on additional domestic and global roles over an eleven-year period. Prior to this he spent seven years at IRI, in a variety of senior roles including EVP, National Accounts Team Leader. He began his marketing career at P&G, and has also worked for marketing tech firm ThinkVine, Ignite Marketing Analytics (which acquired ThinkVine in 2016), and family marketing start-up FamilyTech.

In his new role, Nitzberg will work with Nepa's roster of US-based CPG and retail clients. Commenting on the appointment, Simon Hay, Nepa Board Member and former dunnhumby CEO, said: 'Matt was instrumental in growing dunnhumby in the US through creating mutual value for retail and CPG clients. There is no one better than Matt to turn Nepa's capabilities into better results for clients. We're excited about what he brings to the company and look forward to his contributions'.

Web site: www.nepa.com .