Ebiquity Names New Leader for UK Media Practice

In London, media and marketing insights firm Ebiquity has appointed Martin Vinter as UK Media Practice Lead, replacing Judith Warn-Ford, who will continue to work for Ebiquity and its clients as a freelance consultant.

Founded in 1997 as Thomson Intermedia, Ebiquity comprises an Analytics division, offering media buying measurement and benchmarking, and performance measurement; and a 'Platform' division which provides media monitoring products. Vinter (pictured) will join in April with more than fifteen years' media experience. Most recently, he worked for ID Comms and founded digital consultancy The Marketing and Media Group. Before this, he worked for several media agencies including Mindshare, iProspect, MediaCom and Razorfish.

In his new role, Vinter will partner closely with Laetitia Zinetti, Managing Principal for Media Consulting, to drive demand for Ebiquity's agency management and selection services, and with Dietmar Kruse, Managing Principal for Media Performance, to develop and expand the firm's media performance offering. He will be responsible for managing the company's UK Media business unit, overseeing a team of 50 and a client base of 200. Warn-Ford has held the position for the past four years, and was previously a director at Fairbrother Lenz Eley (acquired by Ebiquity in 2012).

Commenting on the appointment, Group CEO Michael Karg said: 'We are delighted to welcome Martin at such an interesting time for our industry. With his impressive track record on both the consultancy and agency side, he is perfectly placed to help meet our clients' growing need for media consultancy and performance services'.

Web site: www.ebiquity.com .