GemSeek Launches MRlytics Self-Service Tool

Bulgarian firm GemSeek has launched a self-service advanced analytics tool called MRlytics, which allows users to make their own simulations, investigate different scenarios and save their work to the cloud.

GemSeek, which was acquired by UK-based Future Thinking in 2016, is a specialist in data science, advanced analytics, and customer experience research; and has a subsidiary called cQuest which provides research support services. Last year, Future Thinking and GemSeek expanded with the opening of an office in Dubai.

The new MRlytics tool offers standard market research analytics and has a number of uses including for evaluation of potential product pricing, simulated scenarios of output data, to understand marginal gain of market share for newly launched products, and to study the effects of new product launches on sales volume.

The firm is led by COE Glen Khouw (pictured) and is online at: www.mrlytics.com .