Richards Joins Unlimited as Group MD

Unlimited Group has appointed former WFCA Chief Exec Michael Richards as its Group Managing Director. Starting today he becomes Head of the Group's Partners' Board, reporting to Group Chairman, Iain Ferguson.

Richards (pictured) joins after two years at creative agency VCCP where he was International MD and ran the eBay and Paddy Power accounts. Earlier in his career he worked at ad giants Ogilvy, Saatchi and Grey London, followed by nine years leading WFCA. He has since worked as a consultant for five years, and launched his own environmental global water brand.

Earlier this month, the Group announced a realignment, along with a new visual identity. Its 27 agencies are now classified under seven disciplines to offer clients 'a simple, bespoke and fully integrated service'.

Richards is tasked with exploiting the growth opportunities the firm says are afforded by this new positioning. Company President Tim Bonnet comments: 'I am really excited about Michael's appointment. With our simplified and honed client offer we are ready for a sustained period of accelerated client growth, which Michael has an enviable track record in delivering'. Ferguson adds: 'This is a key appointment following our move to the private sector. Michael's leadership, energy and client focus will add another dimension to an already strong Partners' board and we look forward to further additions of talent and know-how to the Group'.

Web site: www.unlimitedgroup.com .