Confirmit Rolls Out B2B 'Account Health' Solution

Research software firm Confirmit has launched a solution called 'Account Health', integrating customer experience feedback to help stakeholders in B2B organisations understand and manage their account portfolios.

Account Health combines feedback from account management teams internally with insights from customer feedback to deliver a 'headlines' feed which highlights the impact of CX on the most important KPIs such as revenue-at-risk. Using the new solution, account management and customer success teams who manage large client portfolios and are inundated with data, can collate and analyse multiple data sources to guide the decision-making process. The solution can use 'all' available customer, employee and business data sources to link to business metrics such as revenue renewal rate, lifetime value, user adoption or engagement, helping stakeholders take actions that improve business outcomes.

Claire Sporton (pictured), SVP for CX Innovation, comments: 'Businesses that sell to other businesses have unique needs - the business proposition is typically multi-faceted, the purchasing cycle longer, the customer journey more complex, and many more stakeholders are involved than in the B2C journey. The stakes are high - individual client relationships can be worth millions, so businesses need to enable the frontline to prioritise resources across their portfolio by quantifying loyalty and risk and acting on it. This is where Confirmit Account Health comes in'.

Web site: www.confirmit.com .