Smarty Pants Finds Ms Wright for Comms Lead Role

In New York, youth and family research specialist Smarty Pants has appointed Alyssa Wright to guide its communications strategy and direct brand-building.

With the title of Media Maven, Wright will drive tactics across digital, print, and in-person promotion, and will also oversee the company's syndicated research products.

She joins from telecoms firm HTC where she was a Marketing Analyst, responsible for growing business solutions and security products. Earlier she spent four years at Advance America as a customer communications specialist; worked on the editorial team at Meredith's Fitness magazine; and was a digital media marketer at Eastman Chemical Company.

Wright is based in Myrtle Beach, South Carolina, is completing an MBA and holds a bachelor's degree in marketing and accounting from East Tennessee State University's College of Business and Technology.

Company founder and president Wynne Tyree says of the appointment: 'For the past 14 years, Smarty Pants has been laser focused on building our clients' brands. Adding Alyssa to our team reflects our growing commitment to building the Smarty Pants brand and sharing Smarty Pants content. She's a passionate brand evangelist and the right person for the job'.

The company is headquartered in Johnson City, TN with offices in New York, Boston, San Diego, Denver, Tampa, Dallas and Myrtle Beach, SC.

Web site: www.asksmartypants.com .