Catalina Brings in Data and Analytics Leader

Shopper intelligence and personalisation firm Catalina has appointed Wes Chaar - previously SVP of Analytics, Data and Decision Sciences at Turner Broadcasting System - as Chief Data and Analytics Officer.

Chaar's experience includes leading innovation initiatives in the areas of revenue management, pricing, channel distribution, consumer choice modeling, scheduling, audience targeting and retail decision support systems. He spent eight years at Turner, leading projects in areas including competitive audience estimation, audience targeting and demand modeling, ad scheduling and direct response optimization. Earlier, he worked in senior data analytics leadership roles in the airlines and travel industry. His credits include an Emmy award for engineering and technology, and ARF's Great Mind Award in Analytics Leadership.

In his new role, he will oversee Catalina's global drive to extend shopper data capabilities and help clients increase the efficiency, predictability and responsiveness of their retailer and brand marketing initiatives. Company COO Aaron Miller comments: 'Catalina is the pioneer and long-time leader in data-driven, personalized marketing and insight for CPG manufacturers and retailers. We are building on that leadership with extensive investments and innovation in our data assets, analytics and digital media solutions. We are confident that Wes Chaar is the right leader to help Catalina and our customers achieve new heights in improving consumer experiences and value, while driving efficient sales growth and loyalty'.

Catalina is based in St. Petersburg, FL, with operations in the USA, Europe and Japan, and is online at www.catalina.com .