YouGov MENA Moves to Online-Only Research

YouGov is 'stepping away' from its custom research operation in the Middle East and North Africa (MENA) to focus on its data products and services in the region. The firm says it is commited to making its MENA offering online-only.

Since launching in the Middle East and North Africa twelve years ago, YouGov has built an online panel of consumers who participate in online surveys across 21 markets. Between August 2016 and July 2017 those members completed more than 3.4 million YouGov surveys online, compared to 670,000 just four years earlier, which the company says demonstrates the growth of the digital landscape in the Arab world.

The firm says this move to online will transform its business in the region to a products-focused, online-only business aligned with the company's worldwide strategy. COO Sundip Chahal (pictured) explains: 'Today 173 million people in the Arab world are connected online, a figure that is expected to grow dramatically in the coming years. We want to target our efforts at both growing our online panels across the market and also focus on working with clients on online-only work. Online research is only going to be bigger across the region'.

Web site: www.yougov.com .