Realeyes Hires Chief Revenue Officer

Emotion analysis specialist Realeyes has hired Rob Blake as its Chief Revenue Officer, responsible for driving revenue growth around the world.

Realeyes uses webcams, computer vision and machine learning software to analyse how people feel as they watch video content online, helping users to measure ad effectiveness, optimise content and target the right audiences. The company is London-based, with offices in New York, Boston and Budapest, and was founded in 2007. In May this year, it raised $16.2m to fund continuing expansion.

Blake is a twenty-year veteran of digital advertising, and joins from self-serve mobile DSP Pocketmath, where he was SVP of Global Sales. Before this he was Commercial Director, EMEA at MediaMath, and VP of Sales, EMEA, at the Performance Horizon Group. Earlier, he spent five years as VP at AOL Advertising and three and a half as the Director of Advertising.com.

In this new role, Blake is based in London and reports directly to CEO and co-founder Mihkel Jäätma, who comments: 'I'm delighted to have someone of Rob's calibre and depth of experience across the digital advertising sector onboard to help lead us into this next, crucial phase in our growth. By combining our pioneering emotive AI tech with Rob's leadership and commercial know-how, we will ensure that Realeyes continues to lead from the front in the martech space'.

Web site: www.realeyesit.com .