NPD Launches Toy Sales Tracking in Brazil

Retail data specialist The NPD Group has launched its Retail Tracking Service for the toy market in Brazil, covering both online and brick-and-mortar sales.

The Retail Tracking Service - which will include two years of trend data from January 2016 - is available to subscribing clients on a monthly and weekly basis, providing more frequent access to emerging trends. Brazilian data will be aligned with NPD's point-of-sale data for the twelve other countries in which the firm tracks the toy industry. Currently capturing 70% of Brazil's toy retail market, the service delivers coverage of product purchasing down to the item/model level in eleven categories and more than 90 toy subclasses.

Brazil Country Manager José Guedes (pictured) comments: 'The marketplace is evolving quickly, making a more complete picture of the retail landscape more critical than ever before. With the addition of NPD's Retail Tracking Service in Brazil, brands, licensors and retailers will now be able to identify marketplace growth opportunities, and better understand sales trends to better inform decisions around product development and marketing'.

Web site: www.npd.com .