Havas Buys ANZ Analytics Firm Catchi

Communications group Havas has acquired Catchi, an Auckland, NZ-based digital conversion rate optimisation (CRO) specialist offering personalisation, digital analytics and tech consultancy / implementation. Terms of the deal have not been disclosed.

Catchi was founded in 2013 in Auckland by digital marketing experts Cornelius and Linda Boertjens (pictured), before expanding to Australia in 2015 in Sydney and Melbourne under the leadership of Michaela Aguilar. The business now has a team of more than fifteen consultants and technical experts across ANZ. Yannick Bolloré, CEO Havas Group, said the acquisition forms part of an ongoing strategy to ensure that Havas is able to provide cutting-edge technology solutions and the most complete integrated marketing services offering in the ANZ market.

As part of the deal, Catchi's skill-set and expertise will extend the current services offered by the Havas Group. The firm's founders say the deal is 'an opportunity to take our business to the next level by being able to access Havas' global client network and expertise, which will also benefit our current clients'.

Web sites: www.havas.com and www.catchi.digital .