China Luxury Specialist Opens Insights Unit

Former Kantar Research Director Lee Folland has joined Asia-focused luxury intelligence and marcoms agency Reuter Communications, to lead a new in-house research and insights capability, Reuter Intelligence.

The new unit will provide customised and syndicated research products for luxury brands looking for a better understanding of the Chinese market - the former include market landscaping and strategy, brand identity and awareness, customer experience, and segmentation studies. Its reports on the market will be published on its proprietary business intelligence platform, The Luxury Conversation.

Folland, who takes the role of Director of Research and Insights, brings more than ten years of MR experience across China and Asia Pacific. Most recently he worked at qual agency Jigsaw. He will report to Nick Cakebread, Managing Partner at Reuter Communications, who comments: 'Luxury brands are seeking more data and information in order to make better-informed business decisions. Reuter Intelligence will be able to assist our clients in succeeding in the Chinese market through strategic guidance based on consumer insights'. Lee says the company has an ever-growing network of consumers, Key Opinion Leaders and industry experts it can leverage to solve clients' business challenges in China.

The Shanghai-based agency has recently opened offices in Dubai and Singapore, and also has a base in Hong Kong.

Web site: www.reutercomms.com .