SimpleReach Launches Standardized Video Measure

In New York, data cloud SimpleReach has launched an all-in-one video measurement platform, through which brands can track owned, publisher partner, and influencer video performance across all digital media using their own standardized metric definitions.

SimpleReach brings together hundreds of data sources to help brands understand how their content drives business outcomes. According to founder and Executive Chairman, Edward Kim (pictured), platforms define video engagement in vastly different ways - for instance, a viewer must engage with a video nearly ten times longer on YouTube than Facebook to count as a view. SimpleReach claims to be the only solution that standardizes video engagement by giving brands the ability to set their own key metrics, such as what counts as a view. 'In doing so, we're making apples-to-apples comparisons on digital video performance possible for the first time, so marketers can properly measure the ROI of an increasingly important part of their marketing spend' says Kim.

The new platform helps optimise digital video marketing campaigns across web sites, mobile apps, social media, and OTT. Video performance data can be accessed from the firm's hundred-plus existing premium branded content partners with no additional integration required; and marketers and their influencer partners can also use the platform to authenticate their respective social media accounts.

Web site: www.simplereach.com .