Maritz Loyalty Launches Twelve New Tools

US customer relationship specialist Maritz Loyalty has launched a dozen new products using data and insights to support the development of customer loyalty programs.

The Loyalty business of St Louis-based sales and marketing services company Maritz helps clients build stronger customer relationships through programs that attract, engage and retain employees. The new products focus on strategic design, creative services and decision sciences, and aim to help marketers deliver meaningful loyalty experiences as opposed to just offering rewards. Products in the decision sciences category include ROI analysis, look-a-like modeling, behavioral segmentation, and a good churn/bad churn predictor. Other products include social media listening and a Branding Innovation Lab, which offers a mix of internal stakeholder research, strategy development, and cross-functional alignment.

Jamie Schwartz (pictured), Product Manager, comments: 'Brands need a data-driven approach to solve loyalty program challenges. Our new products are a place for brands to begin that conversation before making a huge investment'.

Web site: www.maritzloyalty.com .