GlobalWebIndex Raises $40m for International Expansion

London-based digital consumer insight company GlobalWebIndex has raised $40m in its first round of funding, which it will use to accelerate product development and international expansion. Plans include the opening of more offices across the Americas and Asia Pacific.

GlobalWebIndex has offices in New York City and Los Angeles, along with technology hubs across Europe, and provides consumer insights data across 44 countries to brands, marketing agencies and media organizations. The company has a global panel of more than 22 million connected consumers, used to assess the behaviour and perceptions of Internet users around the world.

New funding has been led by growth equity firm Stripes Group, which has already invested in Flatiron Health, SPINS, Sift Science and Udemy, as well as a number of other data, software and consumer technology companies. GlobalWebIndex founder and CEO Tom Smith (pictured) comments: 'Partnering with Stripes Group will enable us to take our capabilities to more marketers around the world, with a trusted partner that believes fully in our mission, vision and cultural values. The demand we're seeing on a global scale for our products and services is phenomenal. We couldn't be more excited about embarking on the next phase of our growth with Stripes'.

Web site: www.globalwebindex.com .