WPP Scangroup Completes Kantar TNS Africa Takeover

WPP Scangroup, of which WPP holds just over fifty percent, has taken a majority stake in Research and Marketing Group Investment Limited, which operates Kantar TNS in several African countries.

WPP took a 27.5% stake in marketing services firm Scangroup in 2009, and increased it to 50.1% in 2013. WPP Scangroup currently provides MR services through Kantar Millward Brown and the acquisition will allow it to align the two MR businesses, which it says will lead to efficiencies and client benefits.

In the latest deal, of which terms were not disclosed, WPP Scangroup has acquired the 70% shareholding in Research and Marketing Group Investment Limited, held by WPP subsidiary Russell Square Holdings BV, and 10% of the 30% share held by International Research and Marketing Group Holdings, the minority shareholder in Kantar TNS. In a statement, the group said: 'We take this opportunity to welcome Russell BV as a shareholder and Kantar TNS and their employees into the WPP Scangroup network and look forward to work together closely to enhance shareholders' value'.

The network is led by CEO Bharat Thakrar (pictured) and is online at: www.wpp-scangroup.com .