MetrixLab Opens First Office in Italy

Digital research and marketing analytics firm MetrixLab has expanded to Italy, with the opening of a Milan office; and appointed Luca Antonietti as Managing Director.

MetrixLab collects and analyses data from millions of consumers in more than 90 countries. The firm, which merged with Japanese online specialist Macromill four years ago, is headquartered in Rotterdam, and has 37 offices across the US, Europe, Asia and Latin America.

Antonietti (pictured) joined in February as Senior Advisor, with more than twenty years' MR and management consultancy experience. Most recently, he set up BeMyEye, an app for field audit, store check and mystery shopping. For the previous eight years, he worked for GfK, latterly as Head of Global Accounts and earlier as CEO of the P/L for GfK in Milan. Prior to this, he was MD and then CEO of GPF & Associati, a joint venture between GPF and CFI Group, specialising in customer experience and advanced analytics for insight.

In his new role, Antonietti is tasked with driving commercial growth in Italy. Jan Willem Gerritsen, Executive Officer, says the office will serve existing international clients operating in the country and cater for new clients based there, and adds: 'Luca is the perfect fit to lead this new office. He brings with him local and international market knowledge, digital expertise, a deep understanding of our industry, and experience in building a business from scratch'.

Web site: www.metrixlab.com .