Multisensory Researcher Haystack Expands to US

Leuven, Belgium-based multisensory research consultancy Haystack has opened an office in Manhattan, to support North American expansion. The new office will be led by Baileigh Allen.

The firm, which also has offices in Amsterdam and Dubai, focuses on product innovation and performance, shopper experience and consumer understanding. Allen (pictured) was previously CEO of qual/quant boutique agency ZigZag Research, and earlier worked as Director, Customer Insights & Text Analytics at Brandtrust; Practice Lead, Market Research & Analytics at MarketSource; and Director, Data Analytics at Rockhopper Research. She began her career at Bellomy Research. She has also been working for Portuguese consumer neuroscience platform MindProber, with the aim of introducing the benefits of the firm's technology to the US market.

Commenting on the news, founder and President Ludovic Depoortere said: 'We're very happy to have an ambitious, business-oriented and adaptable person to set up and grow Haystack across the USA. We'll be bringing a proposition to maket that works for the new age of research, blending our behavioral sensory solutions with an agile toolkit'.

Web site: www.haystack-international.com .