SourceMedia Hires Chief Data Officer

In New York, digital business information provider SourceMedia has hired former InfoGroup data chief Christian Ward for a newly created role, Chief Data Officer.

Ward (pictured) joins with a twenty-year background across financial services, digital marketing and media companies. Most recently, he worked at business listing firm Yext, latterly as EVP of Global Data Partnerships. Prior to this he was Chief Data Officer of Infogroup and Global Head of Content Innovation at Thomson Reuters. Earlier, he co-founded Ockham Research, where he developed a textual decision tree solution for explaining mathematical algorithms and valuations and a natural language processing tool to take unstructured spoken work from TV closed caption feeds, to drive real-time sentiment and valuation analysis. His company was acquired by XRM Global, and he became the firm's Chief Product Strategist.

SourceMedia has also hired former PIRA, R/GA and Interbrand marketer Jeff Mancini as Chief Strategy Officer. CEO Gemma Postlethwaite comments: 'Our focus today is on connecting all of the exciting forms of content and live experiences we currently offer, reimagining the member journey, and extending our capabilities into new categories. Working with Jeff, Christian and the rest of our leadership team, I look forward to bringing this strategy to life and opening the next phase of SourceMedia's transformation'.

Web site: www.sourcemedia.com .