Upgrade for IRI's E-Market Insights Tool

IRI has upgraded its online sales measurement and insights solution, E-Market Insights, originally launched in 2016 and part of its E-Commerce Solution Suite.

Version 3.0 taps what IRI says is 'the industry's the largest pool of e-shopper and e-POS data', available via the firm's partner ecosystem of retailers and third-party companies; and its Liquid Data technology platform. Enhancements include expansion of the e-shopper database to 12 million individuals; more accurate capture and coding of online items; improved forecasting due to enhanced data science techniques and further deepening of the company's modeling expertise; expanded coverage of merchants, reporting on more than 200 individual merchants and aggregate merchant types; further granularity in reporting; and new historical trend features based on the availability of Four years of online sales and shares data, beginning in 2015.

Robert I. Tomei (pictured), president of Market and Shopper Intelligence for IRI, comments: 'These improvements to E-Market Insights are consistent with developments in the e-commerce industry and will empower retailers and manufacturers to understand more about their online sales performance than ever before'. SVP and Head of E-Commerce Sam Gagliardi adds: 'As consumer preferences shift across channel and retail format, it is essential for brands and retailers to have a full view of the omni-channel market and consumer in order to uncover opportunities for growth'.

Web site: www.iriworldwide.com .