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Growing Gorilla Gets Chairman
UK-based Gorilla in the room, which provides VR and AR products for market research firms, has appointed former LANSA Group CEO Martin Fincham as Chairman. The company is gearing up for another funding round.
 The company, whose technology is licensed to the likes of Ipsos, secured a seed investment from Mercia Fund Managers earlier this year, and has since launched an immersive mobile research product called Discover. It is currently involved in raising further capital to smooth its transition from a service-based business to a subscription model.
Discover immerses people in a real world context to accurately predict their real purchase decisions, and is available in the USA, France, Australia, India and Mexico, with plans for further international growth.
Fincham brings thirty years' experience in technology, sales, marketing and growth management, including five years in Silicon Valley after founding a software company aged 24. Most recently, he was Chief Executive of global enterprise software company LANSA Group. He says of his new role: 'Immersive tech is naturally cool and intriguing, but this is the first B2B application that I have seen where I can apply my particular skills, experience and global network'.
Jonathan Barrowman, founder and CEO of Gorilla in the room says Fincham's 'knowledge of B2B sales, software and SaaS is the perfect fit' for the company, adding: 'His track record in growing companies internationally is very impressive so we're thrilled to have Martin on our board as we champion immersive research technology in the industry'.
Mercia Fund Managers provides both equity and debt finance to small businesses based in the UK regions, and is also backing Voxpopme, as per yesterday's DRNO.
'Gorilla' is on the web at www.gorillaitr.com .
Left to right - CTO Tom Painter, Cognitive Scientist Dr Alastair Goode, Chair Martin Fincham and CEO Jonathan Barrowman
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