Rebrand Creates 'A More Straightforward Lucid'

Programmatic sample platform Lucid is to retire its Federated Sample, Fulcrum and Proof brands, instead grouping its solutions in Monetization, Marketplace and Audience product sets.

The company previously known as Federated Sample was established in 2010 and introduced sample management platform Fulcrum shortly after. It was renamed Lucid in the summer of 2015 and launched the digital marketing tool Proof in November the same year.

Work on current projects will not be affected in any way by the latest change, the company stresses. Founder and CEO Patrick Comer (pictured) says of the decision: 'Today we complete what we started in 2015 when we launched the Lucid brand. By unifying our products under the Lucid brand, we represent the unique solutions we provide our clients today - and tomorrow. Every day, Lucid team members on five continents are coming up with new ways to narrow the divide between global questions and human answers'.

Company President Brett Schnittlich says the move is 'reinforcing the vision we have held since 2010', adding: 'When we rebranded as Lucid in 2015, the goal was to bring transparency to the sample industry. Today, we are evolving our brand under that mission and creating a more straightforward Lucid'.

The company was founded in 2010, is headquartered in New Orleans with offices in London, New York, Sydney and Gurgaon and now employs over 200 MR and technology experts.

Web site: www.luc.id .