FCB Launches Data Consultancy Offering

Pharma marketing firm FCB Health Network has launched Solve(d), a new unit whose offer includes marketing analytics, predictive modeling, media planning, CRM strategy, data visualization and segmentation. Ken Beatty will serve as its Managing Director.

FCB Health Network is part of Interpublic Group (IPG) and employs more than 1,800 people worldwide, offering DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services.

The new unit, Solve(d), is staffed by a mix of data scientists, data visualizers, business intelligence analysts and media specialists. Its services on launch include a segmentation and insight solution, Q-id, which builds on IPG's strength in data, including the recent acquisition of Acxiom.

Beatty, who also retains his role of FCB Health Network Chief Analytics Officer, says of the new unit: 'The vision for Solve(d) is to make data more human. Our goal is to boost the effectiveness of healthcare marketing performance by improving interactions with data. Solve(d) fully integrates strategic insights, allowing us to seamlessly plan and execute engagement plans that deliver on the promises of data science'.

Web sites: www.solved.health and www.fcbhealthnetwork.com .