Centriply and Experian Link for TV Audience Targeting

In New York, media agency Centriply and information solutions giant Experian have partnered, to help brands reach and target the right TV audiences.

Centriply uses cross-screen audience data to give advertisers insight into demographics, income, purchase history and behavioral preferences. Integrating the firm's Targeted TV APIs with Experian's ConsumerView marketing database will enable clients to combine third-party data with the scale of linear TV, say the firms, and allow interaction with TV audiences at the household, local or national level.

Jeff Lewis (pictured), Centriply's Director of Product Development, comments: 'Our goal is to unify the power of data by supplying the means for brands and agencies to quickly and easily reach their customers. By applying the same audience segment across TV and digital campaigns, the effect of a brand's message is compounded and consistent'.

Web sites: www.centriply.com and www.experian.com .