Cardlytics Expands US Travel and Entertainment Arm

In the US, purchase intelligence platform Cardlytics has appointed Alexander 'Sasha' Trifunac as Vice President of Ad Partnerships for its Travel and Entertainment division.

The firm, which is based in Atlanta, Georgia, partners with more than 2,000 financial institutions to run banking rewards programs promoting customer loyalty. In turn, it uses data from this to analyse where and when consumers spend their money, feeding anonymised insights to marketers for measurement and targeting purposes.

Trifunac (pictured) joins from InterContinental Hotels Group, where he served as Head of Global Partnership & Loyalty Development, overseeing the development of new enterprise partnership or sponsorship globally. Prior to this, he was Senior Manager - International Partner Management and Loyalty Business Development for United Airlines, where he managed and grew the MileagePlus co-brand credit card and miles currency. He began his career at Danone as a Supply Chain Analyst in the Operations and Forecasting team, before taking senior roles at Hitachi Consulting and Mattel.

Randall Beard, Cardlytics' Group President, Advertisers, comments: 'Sasha's background in the industry, coupled with the success we've seen with our existing portfolio of clients, will allow us to help other companies realize the potential of reaching likely customers and measuring their impact on actual sales'.

Web site: www.cardlytics.com .