Merkle Hires Roman as Chief Customer Officer in Spain

Data-driven performance marketing agency Merkle has hired former Tealium exec Pablo Roman for the newly created role of Chief Customer Officer, Spain.

Owned by Dentsu Aegis, Merkle uses its skills in technology and analytics to understand consumers insights and drive people-based marketing strategies. With 6,800 employees, Merkle is headquartered in Columbia, Maryland, with nineteen additional offices in the US and 33 offices in Europe and APAC. Roman (pictured) joins in Madrid with more than fifteen years' international experience in sales, marketing and business development. Most recently, he worked at enterprise tag management specialist Tealium, where he was Partner and Alliances Manager for EMEA. Prior to this, he worked as an IT and Digital Consultant for the transportation industry and he held sales and marketing roles in the travel sector.

In his new position, he will be responsible for Merkle's account management and client services in Spain, supporting the growth of client business and leading a team of key account consultants. He will also drive synergies across Dentsu Aegis Network brands where they can benefit clients.

Michael Komasinski, President, Merkle EMEA, comments: 'Pablo's client leadership experience in using data and technology to drive business transformation is a tremendous asset as we continue to extend our people-based marketing capabilities globally. Spain is an important market in our EMEA strategy and Pablo's regional knowledge and expertise will be critical in our next phase of growth'.

Web site: www.merkleinc.com .