RealityMine Names SVP Data Partnerships

British mobile research technology firm RealityMine has appointed long-time Research Now exec Alex Sunnerstam as Senior Vice President of Data Partnerships, based in London.

From UK offices in Manchester and London, and a base in Sydney, Australia, RealityMine provides individual level mobile usage data via the RealityMeter data collection tool. So far this year it has launched RealLife Profiles, which provides a daily summary of passively collected data on individual panellists; RealLife Media Players, allowing customers to view more detailed video consumption behaviour on any sample and any device; and RealLife Shopper, which provides a daily report of consumers' product browsing and purchasing behaviour within retailers' web sites and apps.

Sunnerstam (pictured) joins with more than twenty years' experience in the industry. Most recently, she worked for online community and survey tech provider Toluna as Head of Consultancy Solutions, after a brief stint at community specialist Verve. Before this, she spent more than eleven years at digital research and data firm Research Now, where she latterly served as VP Client Development - Corporate Channel, and earlier in her career, she worked for QuickWise and Datamonitor.

RealityMine CEO Chris Havemann, who co-founded Research Now in 2000, says of the appointment: 'Having hired and worked with Alex at Research Now, I know she is a passionate advocate of innovation in research, and a true partner to her clients. We are delighted to welcome her to the RealityMine team'.

Web site: www.realitymine.com .