Nielsen Veteran Tolon Joins Kantar Media in Istanbul

Kantar Media has appointed Erdem Tolon as Deputy General Manager, Client Relations for its Turkish branch, reporting to Regional CEO, Eastern Europe Mesut Sakal.

Tolon (pictured) joins from Nielsen Turkey where he spent the last thirteen years, most recently as Media General Manager & CEE Business Development Director. He also spent a year in marketing at UPS. His expertise spans audience measurement and ad spend research in television, digital, radio, press, cinema and out-of-home. He joins Kantar Media in December and will sit on the country's Executive board.

Andy Brown, Global CEO and Chairman of Kantar Media comments: 'I am thrilled to welcome Erdem to Kantar Media. His rich experience in digital and the changing media ecosystem is widely recognised across the industry and will be a considerable asset for Kantar Media and our clients alike'.

Web site: www.kantarmedia.com .