DRNO - Daily Research News
News Article no. 27292
Published December 14 2018

 

 

 

UKOM Appoints New Chair

UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, has appointed Iain Jacob as Chair, succeeding Douglas McArthur who is stepping down after nine years. Jacobs will take up the post at the end of March.

Iain JacobJointly run by the Internet Advertising Bureau (IAB) and Association of Online Publishers (AOP), UKOM (UK Online Measurement) represents media owners, with oversight by the Incorporated Society of British Advertisers (ISBA) on behalf of advertisers, and the IPA on behalf of agencies. Jacob (pictured) recently left his role as CEO of Publicis Media EMEA. During his time with the group, he led Publicis-owned StarcomMediavest Group across EMEA, Australia and Canada; and served as founding MD of Starcom Motive London. He previously co-founded new media company Motive Communications, and sold it in 2000 to what was to become Starcom.

Commenting on the news, Phil Smith, Director General of the ISBA, said: 'Douglas has been an inspiring and energetic chair. His strong leadership and commitment to ISBA joining the UKOM Board have been hallmarks of his chairmanship. He hands over a well-established UKOM to Iain Jacob who brings world-class business leadership and a topical insight into the opportunities and challenges ahead'.

Web site: www.ukom.uk.net .

 

 
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