Brand Genetics Makes Senior London Hire

In London, global insight and innovation consultancy Brand Genetics has appointed consumer insights specialist Fiona Barnett as a Director, bringing additional consulting skills to the team.

Brand Genetics, which also has an office in São Paulo and is planning further geographical expansion, studies human motivations to help clients identify emerging customer needs that will drive growth, while spotting innovation opportunities. Its team is drawn from multiple disciplines such as brand strategy, insight, client side marketing, management consultancy, psychology, neuroscience and fashion.

Barnett (pictured) joins after eighteen years at creative brand strategy consultancy Big Green Door, where she was Associate Strategy Director. Prior to this she spent eight years at ad agency AMV BBDO as Board Account Planner, having begun her career at Ipsos MORI.

Commenting on the appointment, CEO Tom Ellis said: 'We are delighted to welcome Fiona to our team as we go from strength to strength. Her ability to identify revelatory insights and deliver high-powered strategic thinking is highly valued by clients and will help fuel our continued growth'.

Web site: www.brandgenetics.com .