Delvinia Invests in Blockchain-Based Data Platform

Data collection firm Delvinia has made what it describes as a 'significant investment' in UK-based blockchain-powered data platform Measure Protocol, which will use the funding to launch a consumer-facing app business in the second quarter of the year.

Measure Protocol, launched in September by a team of four former execs from YuMe and Crowd Science, has developed technology to address concerns around fraud, privacy, transparency and consumer participation rates. Respondents who use the company's mobile app get paid to complete surveys and connect personal data sources such as location, health and purchase history from their online store accounts; while those who buy the data can target specific groups of consumers based on their profile and behavioural attributes, all protected using advanced cryptographic techniques.

Through Delvinia's investment, Measure Protocol will extend its development work into advanced cryptography for protecting consumer data and profiling. As part of the relationship, Delvinia will provide Measure Protocol with strategic advice, while identifying immediate opportunities to improve the research experience.

Adam Froman (pictured), founder and CEO of Delvinia, comments: 'We're in a major period of transformation for the data collection industry where all players will need to adopt new practices to improve data quality. Pioneering technologies like Measure Protocol significantly deepen the levels of trust that are - and will be needed - to power data into the next century. As significant investors, we'll be one of the first data collection companies in the world to use the protocol once it's fully developed'.

Web sites: www.delvinia.com and www.measureprotocol.com .