UX Analyst Contentsquare Raises $60m

User experience (UX) analysis platform Contentsquare has raised $60m in a Series C round of funding, which it will use to increase research and development focused on AI and predictive analytics, and to expand across the Americas, Europe, Asia and Middle East.

New York-based Contentsquare helps businesses understand how and why users are interacting with their apps, mobile and web sites, combining behavioral data from billions of touch and mouse movements every day with artificial intelligence to help clients to measure the impact of their actions, and optimize the customer journey.

The new funding has been led by Eurazeo, with participation from all previous investors. This brings the company's total raised to $120m since 2016, including a $42m Series B round a year ago.

Founder and CEO Jonathan Cherki (pictured) comments: 'With this new funding we are accelerating the development of our solution, leveraging deeper analytics to expand our insights and make them smarter. Online and off-line, this will provide retailers and brands with a larger return on investment and help them to identify business opportunities, in addition to driving the new, decision-based era of digital experiences to our customers - a critical factor in today's ultra-competitive digital landscape'.

Web site: www.contentsquare.com .