Expansion Funds for Content Intelligence Platform Knotch

Content intelligence platform Knotch has raised $20m through a Series B round of funding, which it will use to grow its presence across North America and kick-start global expansion. The investment will also be used to accelerate the firm's product roadmap.

The Knotch platform enables brands to measure and optimize their digital content, based on a set of data signals, including behavioral and audience data, attitudinal feedback, engagement and conversion metrics. Led by co-founders Anda Gansca and Aron Tzimas, Knotch is headquartered in Soho, NYC, but continues to have a presence in California where the company was founded in 2015.

New funding has been led by global venture capital firm New Enterprise Associates, with participation from previous investors, and brings the total raised to date to $34m. As part of the deal, Hilarie Koplow-McAdams, NEA Venture Partner, and Rob Norman, former Chief Digital Officer of WPP's GroupM, have joined Knotch's Board of Directors.

Commenting on the news, Gansca (pictured) said: 'There's no greater influx of confidence for Knotch than the fact that we're taking this step with partners as established and respected as NEA and Hilarie Koplow-McAdams. With decades of experience in investing and growing some of the most successful enterprise software companies in the world, we're secure that their partnership and guidance will help lead Knotch to true market dominance'.

Web site: www.knotch.com .