Vistar 'Brings Digital OOH into the Omnichannel Mix'

Vistar Media, provider of programmatic technology for digital out-of-home advertising, has launched a third party measurement suite built on foot traffic studies via partners including NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ.

Vistar was founded in 2012 and offers a programmatic 'universal marketplace' for out-of-home media, analyzing consumer movement patterns and activating cross-screen mobile and out-of-home targeting. For the new suite, the company will combine the foot traffic partner data with digital OOH campaign exposure metrics from direct relationships with more than 50 media owner networks, to allow marketers to apply foot traffic measurement offerings to out-of-home campaigns at scale.

Laura Kasakoff, Senior Partnerships Manager at Vistar Media, comments: 'Our aim is to provide clients with best-in-class offerings that put digital out-of-home on par with all media channels in terms of intelligent targeting and actionable measurement. By combining our DOOH exposure data with preferred foot traffic measurement partner offerings, clients get powerful measurement results that are comprehensive, consistent and align with their existing omnichannel strategies'.

The firm is online at www.vistarmedia.com .