Former OMD Leader Joins Dunn and Humby's Starcount

Starcount, the customer data and insight analytics consultancy led by the founders of dunnhumby, has appointed Joanna Wardle as Chief Commercial Officer.

Starcount acquired H&D Ventures, the company set up by Tesco Clubcard creators Edwina Dunn and Clive Humby, in 2013, and the pair now lead the company, which in 2015 raised £5m from a group of investors including former Tesco CEO Sir Terry Leahy.

Wardle (pictured) joins with a background in advertising and management consultancy, most recently from Omnicom's OMD UK where she was Managing Partner. Before this she was a Management Consultant in Capgemini's Digital Transformation and Business Analytics practice, focusing chiefly on the retail, luxury and FMCG sectors.

In her new role she will drive all aspects of client development and sales as well as the firm's marketing offering, and will report to CEO Dunn, who comments: 'Joanna's experience means she brings a great deal of insight into solving client's business challenges across a range of disciplines. She will play a major role in the commercial development of our business. Joanna brings experience, energy and enthusiasm that will inspire both our team and our clients'.

The company is online at www.starcount.com .