GfK Rolls Out Sales Tracking App 'Performance Pulse'

GfK has introduced a mobile app called 'GfK Performance Pulse', which combines POS data with its experience of working with manufacturers, to help sales teams optimise ROI during launches and promotions.

The new weekly GfK Performance Pulse service promises to help sales managers keep track of market share, sell-out performance, competitors and best-selling models. As well as key segments of marketing information, the new tool offers details on brands and prices. The service will be available in the second quarter for selected weekly product groups (smartphones, TV, and washing machines), and will then roll out continuously to more countries and product groups.

VP Market Insights Tilman Rotberg (pictured) comments: 'Today's retail sector moves at light speed, and there is intense pressure on commercial teams to hit and exceed targets. As sales managers are always on the road, GfK Performance Pulse will make their everyday life so much easier by providing actionable and digital insights on-the-go'.

Web site: www.gfk.com .