CRM Specialist Sugar Buys Email Analysis Tools

Silicon Valley-based SugarCRM Inc., which provides clients with actionable insights based on real time analysis of their business communications and data, has acquired the email integration products of Singapore's Collabspot Pte Ltd.

SugarCRM, which is backed by investor Accel-KKR and boasts users in more than 120 countries, last month launched a tool called Hint Insights which pushed alerts to users via multiple channels. The firm says the newly acquired tools will improve its integration with email, helping in its mission 'to deliver the most intuitive and collaborative user experience whilst eliminating all data entry'. Collabspot was formed in 2012 and integrates CRM systems with email systems from Google and Microsoft, synchronizing them with contacts and calendars for a 360-degree view of customers and communication with prospects.

Craig Charlton (pictured), appointed as Sugar's CEO last month with a remit to drive growth through acquisition and excpansion of the product portfolio, comments: 'This acquisition represents a significant tech step forward as we look to further integrate business productivity suites and CRM, two of the biggest communication data sources for businesses... Looking forward, we're excited about the prospect of integrating Collabspot into our core tools and future AI and predictive offerings'.

Web site: www.sugarcrm.com .