HG Data Rebrands and Launches Insights Platform

In the US, technology intelligence firm HG Data has rebranded to 'HG Insights', while launching a platform with the same name. The latter uses a segmentation process called 'technographics' to deliver technology installation information, IT spend data and contract intelligence.

HG Insights employs semantic software to extract and categorize data on the use of B2B technology products, from billions of web documents and from off-line sources. This includes company spend, technology installs and contract information, and is used for market analysis, predictive modeling, marketing campaigns and client retention initiatives, as well as to study competitive displacement. The firm's new platform provides a view of global industries, markets and companies, allowing users to identify the most valuable opportunities and build strategies to maximize their revenue and accelerate growth. Its segmentation approach enables analysis and interpretation of billions of data points across millions of entities operating around the globe.

Commenting on the re-brand and launch, Elizabeth Cholawsky (pictured), CEO of HG Insights, explained: 'After seeing so many customers use our technology intelligence to make important strategic decisions, we knew it was time to define our company around the unique insights we deliver. Our new HG Insights platform gives us an incredible opportunity to showcase our depth and expertise to new audiences with a fresh new image'.

Web site: www.hgdata.com .