Analytic Partners Hires for New Product Role

In New York, adaptive modeling firm Analytic Partners has hired Clare-Marie Panno for the newly created position of Vice President, Product, tasked with engaging clients in the product development process to identify needs and inform new offerings.

The firm uses analytics techniques and tools to help clients gather in-depth knowledge of brands, consumers and competitors, to drive growth and get closer to customers. Panno (pictured) joins from measurement and optimization specialist Marketing Evolution, where she served as VP Product Owner. Before this, she worked for marcoms group Dentus Aegis as Senior VP, Director Insight, and she spent twelve years at data and media neutral ad software provider Telmar; latterly as VP Director, Global Product Management. Earlier, she was Director of Marketing Research Systems at Gannett Outdoor Group, having begun her career as a Media Supervisor for ad agency McCann Erickson.

In her new role, Panno will drive innovation for products including the firm's GPS Enterprise proprietary platform for predictive analytics. CEO Nancy Smith comments: 'As Analytic Partners expands as the go-to brand for turning data into expertise for marketing and beyond, we continue to enhance our collaboration to accelerate the speed and impact of our product delivery to our clients. Clare's exceptional background in gathering client needs and driving product success in the martech space will be critical in achieving this'.

Web site: www.analyticpartners.com .