Zignal Labs Creates Strategy & Insights Leader Role

In the US, media analytics and brand measurement tech firm Zignal Labs has hired Jennifer Granston for the newly created role of Head of Strategy & Insights.

Zignal Labs has headquarters in San Francisco, and offices in New York City and Washington DC. The firm helps clients measure the conversation around their brands in real-time, to identify and mitigate reputational risks and inform strategic decision-making. Granston (pictured) joins after nearly two decades at PR group WE Communications (formerly Waggener Edstrom), where she latterly served as Global COO and President of Insight & Analytics, having joined the agency in 1999 as an Account Director. In her final three years with the agency, her responsibilities included operationalizing WE's intellectual capital and methodology, building global capability in insight and analytics, and overseeing global marketing.

CEO and co-founder Josh Ginsberg comments: 'Jennifer brings an unparalleled depth of experience at the highest levels of communications, marketing and analytics. We are thrilled to add her to our growing leadership team. She is a proven leader, and in her new role will lead the charge to connect the dots between insights and actions in a way that will build and protect brands in today's increasingly complex media landscape'.

Web site: www.zignallabs.com .