NPD Expands US Health and Fitness Equipment Data

The NPD Group has expanded its Retail Tracking Service for a detailed view of the US health and fitness equipment market, with data immediately available including three years of historical comparisons.

The service tracks retail sales via consumer channels including athletic specialty, sporting goods, national chains, mass merchants and e-commerce, and spans the major categories of cardiovascular machines, home gym weight machines and accessories, free weight equipment, strength training products, yoga and mat Pilates, and other fitness accessories. The company's existing trackers already cover athletic apparel, footwear, equipment, and accessories across the outdoor, running, cycling, paddle, team sports equipment and snow sports markets.

Jim Kelley (pictured), NPD's President of US Sports, says the Group's point-of-sale data can help clients with pricing, demand planning, new product development, assortment, distribution and sales. He comments: 'In today's competitive and ever-changing retail environment, providing brands and manufacturers a complete view of the sports industry landscape equips them to make actionable and fact-based decisions, giving them a winning advantage'.

The NPD Group has offices in 27 cities across the Americas, Europe and Asia Pacific, and is online at www.npd.com .