Network Becomes Motif, Rolls Out Loyalty Framework

London-based insights agency Network Research has changed its name to 'Motif', and launched a new 'Loyalty Landscape Framework', designed to understand what drives customer loyalty and how it impacts purchasing behaviour.

The company, which also has offices in Bristol and Edinburgh, specialises in understanding how businesses can commercialise loyalty across all industry sectors. Using the new Framework, Motif will help businesses interpret loyalty and find new ways of unlocking growth, as well as nurturing closer relationships with customers.

MD Virginia Monk (pictured) says of the launch: 'Based on our analysis of the customer experience lifecycle, we've built a bespoke Loyalty Framework to decode what loyalty actually means for our client's businesses. The framework delivers competitive advantage by singling out the triggers that drive loyalty, and we then interpret these triggers and turn them into actionable insight. It is by applying this insight that our clients can immediately start commercialising advocacy across their business footprint'.

Web site; www.thisismotif.com .