Admo.tv Raises Funds for UK and European Growth

Paris, France-headquartered TV and radio analytics platform Admo.tv has raised EUR 6m in a Series B round of funding, which it will use to add 70 new employees at its London office and open new offices in Spain and Germany.

Based on TV detection fingerprinting technology, Admo.tv's analytics platform enables ad buyers to measure and optimize the impact of TV adverts on online traffic. Through the firm's insights, brands can increase visits, conversions and target customers geographically; while the company also enables brands to take a top position in Google ads at the exact moment their TV audience is likely to be using online search to learn more about products advertised.

Launched in 2015 by Baptiste Brunin and Pierre Figeat, the firm now operates in more than fifteen countries worldwide. Its new funding has been led by Runa Capital, Entrepreneur Venture and Cap Decisif, and adds to a EUR 1.5m completed in 2016.

Figeat says the company sees the UK as one of its key markets, particularly because of its commitment to innovation and strong adtech heritage. Brunin adds: 'This round is part of our mission to become the go-to TV measurement and amplification platform for agencies and brands across Europe. Perhaps most importantly, we are committed to raising the value of traditionally offline channels for advertisers, agencies and viewers alike.'

Web site: www.admo.tv .