Growth Funding for Marketing Measurement Firm Keen

In the US, software-as-a-service marketing measurement, analytics and optimization platform Keen Decision Systems has raised an undisclosed amount of Series A funding, which it will use to accelerate product development.

Durham, NC-based Keen has developed a platform to help marketers make data-driven decisions about effective marketing investment, by channel, investment level and timing. According to the firm, its algorithms improve in accuracy with usage, and its dynamic Marketing Investment Decision Analysis (MIDA) system continuously optimizes marketing and sales investments.

New funding has been led by Spring Mountain Capital and Keen co-founder and CEO Greg Dolan (pictured) comments: 'Our company has been fortunate to experience a strong growth trajectory as we've introduced a new paradigm for decision-making to the marketing industry. We are confident our growth will be bolstered by our collaboration with Spring Mountain Capital. I believe this represents a great opportunity for both companies, and I couldn't be more excited to welcome SMC on board.'

Web site: www.keends.com .